Sales pitches get more effective when they demonstrate how the product makes someone solve the problem. And try to keep it short. But you also need to write a sales pitch that works really well—just as any skilled craftsman needs a good set of tools. This pitch loosely presents the problem, as well as a potential objection from the outset—then provides both a solution and a counter to that objection. So, let’s take a look at the way technology influences whether or not an email is sent to spam and how you can prevent your pitch from hitting spam boxes. Below is an example of the kind of email that will show a publication editor you’re a … Did you know that about 270 billion emails are sent every day to around 3.7 billion email users? The best way to grab attention is to talk benefits in the first sentence or two. 13 Common Reasons. Rudi Davis, Chief Operating Officer @ NetPositiveAgency. Do they work? Here's why Bryan's pitch got my attention. Now that you’re familiar with the technical lingo and how your IP address and placeholders affect the deliverability of your campaigns, it’s time to start writing your email sales pitch. Check it out here: yourcompany.com/case-study-1. Jayson is a long-time columnist for Forbes, Entrepreneur, BusinessInsider, Inc.com, and various other major media publications, where he has authored over 1,000 articles since 2012, covering technology, marketing, and entrepreneurship. As an alternative to statistics, you can present an example of a customer story. Here’s a good example of a guest post pitch I received from someone who wanted to contribute to my blog… As you can see, it starts with some good personalization. Never send over the content in the pitch email. Mail merge software will pull data from a spreadsheet and CRM/email marketing tools will pull data from the customer’s info saved within the platform. Required fields are marked *, How to Ask for Referrals: 15 Proven Ways That Work, 51 Sales Email Subject Lines That Actually Work, Why Do Emails Go to Spam? Would it be okay for me to reach out next week to share those ideas with you? #5 Add a hook to your sales pitch If you want to make your cold email pitch personal, outstanding, and engaging, you have to pick a hook for each lead. OpEd Email Pitch Example Dear Mr. Jones, Yesterday, the Senate majority leader said he would have to end the filibuster on the latest judicial nomination. Example 7: The Story Pitch Email. When it’s time to make your pitch, you have to prove that you know your audience. Email Template Step 1: The Hook. Before hitting that send button, make sure to check your emails for these and improve your pitch.Use A Clear Subject Line: Always get straight to the point with your subject lines. I know, that’s a silly question. Hi there, [Name redacted] pointed me in this direction for a pitch about the collection of statement necklaces I’ve amassed but that I admittedly don’t like all that much. You’ll see in the sales pitch examples that follow that this is really important! Your email address will not be published. Tell your prospect exactly what you’re trying to sell them and why you’re trying to sell it to them. In this sales pitch, we describe how a past customer used our product and solved their problem directly. If the CTA is the most important part of your pitch, the follow-up might be the next most important piece. Other ways are to offer up an expert for a quote or to let the reporter know that you’d be happy to send over additional information as needed. For example, if a prospect clicks on the link in our email pitch above, we might follow up with something like this: I noticed you checked out our case study, {{case study title}}. EmailAnalytics integrates directly with your Gmail account to give you information about your email habits. Or maybe, you’ve only been introduced once at a conference? Whether you build off of one of these sales pitch examples or write one completely from scratch, it’s important to experiment with your sales pitch. A product specialist will contact you soon. Tinker with many different variables, one at a time, and see how they go. Join this sales email series boot camp to get tips delivered straight to your inbox. I always start off by saying something like, “I know you’re busy, so I’ll make it quick.” Somebody wrote that in a pitch email to me one time when I was writing some freelance stories, and I really appreciated it. How do you respond to such an open request? State Your Purpose Clearly. But our customers save an average of $45,000 after switching to us. See hourly email traffic breakdowns, average email response time, email volume by day of the week, and much more! Of course not. Everything starts with a free consultation. You now likely have your prospect’s attention. Keep it positive, confident, and energetic. Other placeholders you can use to warm up your email are {{Location}} or {{Where we met}}. Use 3-4 sentences to explain what you’re looking to get from them. 51 Working From Home Tips Scientifically Proven to Boost Your Productivity, 15 Working From Home Productivity Statistics, 7 Ways to Monitor Employees Working from Home, Email Response Time: What’s Acceptable, and How to Find Yours, 25 Gmail Search Operators That Will Make You a Gmail Pro, audience targeting is a big deal in sales. Doing so shows respect, build trusts, and, if done correctly, can leave someone in suspense. Try to find some kind of unique angle so you can better position yourself. Do you ever feel like you’re spending too much time on social media, or distracting websites? 2. Post updated: October 18, 2020. Let’s take a look at WeWork’s pitch as an example: “There are 40MM independent workers in the US: consultants, freelancers, and small business owners. Using ambiguous language might seem like the play, since it can inspire curiosity and interest. But it’s one thing to read about it. You’ve made it this far—you found a place (or a few places) you’d like to pitch, you did your research, and now your fingers are itchin’ to draft your freelance pitch email and put yourself out there. We’re offering a free trial for organizations for 14 days—would you like to sign up? Incorporating images, video, an infographic, or a study into your pitch are incredibly effective ways of being an Overachiever, and getting the editor to green light your post. I think people like to be reminded, “Yes, thank you. While you might need to make some minor adjustments to tailor them to your specific purpose, these are sure to increase your likelihood of getting a response — rather … Attention spans are short. Sales emails that are long-winded hurt your chances of getting a response. An email campaign is 6 times more likely to give you a click-through than a tweet, says Campaign Monitor. Days, weeks, and months of relentless flirting with your client has led to this exact moment. And if you use email as your primary sales channel, there’s only one tool that can help you measure all your results: EmailAnalytics. Do you try to list all the features of your product or service? By analyzing the elements of an effective email and learning what makes one bad, we can start to create a great one. He wasn't a stranger. Here’s a link to a case study about {{benefits in your pitch email}}. There are dozens of sales skills you can improve over time. Do you have 5 minutes to discuss in the next day or so? But it’s important to know: Sending your email … Hi! Solving office space is tough and expensive, especially in cities like New York. Product feature/service (bad): "Our CRM solution can integrate with thousands of products. Template: Hey Alex, I’m reaching out because I have several ideas for how you can bring in more leads and ultimately close more deals every month. This pitch email template is specifically structured to introduce an influencer to your affiliate program pitch. It’s even got a digital assistant, separating it from everything else on the market. For example, let’s say you’re selling an app that helps people hire independent contractors in a more streamlined way. You can change your cookie settings at any time. For instance, the email ab… They don’t have much time. That’s part of why writing a sales pitch is so hard. Easy: Have a story worth telling, and; Use this pitch; Subject line: Again, we’re going with a personalized, conversational subject line. There's no software to install, no credit card required, and you'll see your stats in less than 60 seconds. To lose the sale at this point would be disappointing, heartbreaking, and even worse… a waste of time. We achieve an average ROI of 45 percent, and are currently trusted by more than 500 individual clients. Instead, focus on packing only the most valuable, compelling pieces of info into the smallest space possible. I use a simple format that goes something like this: Paragraph #1: Say hello to the person you’re sending an email to. >> Example: Check out 5 more email examples of personal selling in action. And it’s always best to follow up within the hour if possible. If you’re trying to write a sales pitch from scratch, this is a great outline to work from. Are you free this week for a phone call? With our platform, you can send surveys and get anonymous feedback from your team members—and reward them for doing it. How to End Your Email Sales Pitch. I share exact pitches that have gotten clients booked with all new Podcast Clout subscribers, so in this podcast pitch example, I’m going to share a version of that pitch as if someone was pitching my podcast, Become a Media Maven. The problem in this scenario is hiring efficiency. Our software will save your reps over 3 hours per week in data-entry. Don’t do this. It also has an open CTA at the end, leading into a demo or sales call. A media pitch is a short, concise email (historically a letter or phone call) to a journalist or influencer. You might find it easier to write a pitch after looking at some sales pitch examples. It provides a clear, concise description of the problem as well as the solution. Do you try and tell them how much money it will save them? These are take from the SalesScripter library of email templates and these are filled in with our campaign for selling web design services. This type of follow-up is your top priority as these leads are interested and likely qualified compared to non-responders. Your email address will not be published. This is a great way to form a connection, so you can move in with the rest of the pitch. Learn how to generate more leads and revenue right from your inbox. In the above scenario, that could be something like, “our platform uses AI to connect you with the contractors most likely to help you out.”. The Persistent Guest Poster. You have to know your audience. The following media pitch examples were re-created in Prowly, which lets you find relevant media contacts and effectively send email pitches with personalization and analytics. Example #1. When you encounter sales objections, your prospect is essentially telling you how to sell to them—be ready with these smart responses to close the deal. The more you learn, the closer you’ll get to a truly “perfect” sales pitch. Value Message This is one of the sales pitch email examples that focuses on benefits offered. Example 2: Personal essay personality The article: I Work in PR But I Hate Statement Necklaces by Lauren Sieben, appearing on Racked The pitch. We can do the same for you. Okay, ready to see some perfect sales pitch examples you can use? Try this template: I noticed that you got my message, I’m wondering if there’s any more information I can provide? Choosing the right audience and reaching them is half the battle. Learn how to close your sales pitch by giving a simple call to action, harnessing the power of the P.S., and prepping for follow-ups. Hello , To quickly introduce According to Tellwise, the average consumer gets over 100 emails per day, but opens just 23% and clicks on only 2%.When you're sending a sales email, you need to be part of that 2%. Here's how. As you know, audience targeting is a big deal in sales. You can even base your pitch around these, using them as templates. To find detailed information about how cookies are used on this website click Find out more. As another example, “As a marketing manager, you know that ROI is important,” is a statement that directly acknowledges your audience. Then, you get a clear picture of the solution, and a skillful close with the CTA. They hate to have their time wasted. You can spend some time getting to know your prospect with basic conversation, but when it comes time for the pitch—get to the pitch! Our platform helps you analyze your sales calls. Best, John Doe Why It Works: Getting permission is intriguing because nobody else does it. Simply put, having an eye-catching email subject line or … You also don’t have to include these elements in this particular order. This CTA, which can be expressed as a question, gives your recipient a reason to respond. It’s not going to come together all at once. Some argue that shorter subject lines are best, around 3-4 words. Accordingly, your pitch should probably mention the problem. I just add the following line to my introductory sentence: I’m following-up to my last email as I wanted to make sure you’re aware of {{benefits your company can provide}}. Looking for more ideas for how to prospect effectively? Don’t let non-responders dampen your motivation—keep following up with them. First, like most of these sales pitch examples, it’s short and sweet. Was there something in particular about the case study that you’d like to discuss? Here are some ways to write subject lines that win a prospect’s interest: How can you make an email pitch less cold—when you barely know someone? There are so many variables to account for, and at the end of the day, you’ll be sending a pitch that’s just a few sentences. A combination of knowing exactly who you are emailing, and careful composition will apply to any email pitch, regardless of the goal of the email. And yeah, improving your skills is a big part of the game. There are a bunch of variables to consider when it comes to crafting the perfect pitch. For an overview of the series and easy access to every other post, click here. Your sales pitch is either going to make or break the deal. That’s why you have to come up with something original. That’s an average of about 73 emails per user per day. This one makes you stand out because 98% of sales pitches make a valiant assumption. Do you think they’ll be interested in buying from a company that seems like it’s working from a stale template? How much time do you think you could save if you eliminated those bad habits? By signing up, I agree to Copper’s privacy policy & terms of service. The second is actually informative. This template takes the angle of presenting a personal story—the story of how the solution came to be. Here are 40 PR email pitch tips to help your startup get noticed: Start with Research 1. Affiliate programs are one of the ways most influencers seek to ‘collaborate’ with businesses and companies anyway, and in this way both sides of the party are … Make sure your note sounds professional, but not stuffy. Amateur sales reps often don’t realize that benefits are best expressed as results—not product features or services. Assume your prospect has heard even more—including some from your competitors. You might find a better flow with a different arrangement. If you beat around the bush or try to be indirect, it will work against you, because you’ll seem unauthentic and sneaky. How technology prevents your emails from reaching your recipient's inbox, with someone who clicked something in your email, Noting the time or place you met the person helps warm things up as it reminds your prospect that you aren’t emailing them out of the blue. The thing you’re selling is a solution to a problem. Sign up for a free trial today, and see for yourself! Now, you have five templates that will help you crush your sales goals. Here are a few sales pitch email examples. These are the factors that make a sales pitch effective: Your prospects are just like you. Did you know that following up within the hour increases your likelihood of a meaningful convo with a decision-maker by about seven times? Thanks for stopping by. Remember that benefits sell things, not product features or services. 7. If you use a placeholder for {{First Name}} in the intro of your email, you’re less likely to be sent to your recipient's spam box as the email is more personal. No credit card required. The final example of a good guest post email pitch applies to pretty much everyone: don’t give up. Check out this template example: It’s {{Your Name}}, we met at {{Where we met}} and discussed {{Prospect’s pain point}}. If you’ve spoken with your prospect before, don’t start a pitch by talking about yourself, your product, or your business. Ready, set, learn how to write a sales email: Example: Gusto’s Pizza So it’s worth a follow-up attempt to learn more about their interest. Assuming you target the right audience and get the right timing, the right message can convince a customer to buy from you. Sales Pitch Email Example 2: Hi {{First Name}}, I’m glad we met at {{where you met}} as I think {{your company}} can help you in your efforts to {{prospect’s goal}}. There are a variety of ways to accomplish this. P.S. You’ve already built some rapport, so use it!Refer back to the conversations you’ve had previously to show the prospect you remember them, and remind them that you understand their problem. You’ll get analytics on everything from call duration to customer temperament—and automatic reports with highlighted areas for improvement. Manage all your contacts, deals, emails, files, and more in one place. With our app, you can get control over your behaviors—and learn just how much time you’ll save by changing them. Do they feel right? A big part of it is the delivery. Here are a few templates to get a reply out of these non-responders: These prospects were interested in your subject line. It will tell you how many emails you’ve sent, your peak times and days of the week, your average email response time, and dozens of other metrics. Before I leave you, I want you to keep this in mind: Solid research is one of the most important elements of a good media pitch email. Placeholders correspond with columns in a spreadsheet or CRM list. For example, you could cite statistics that demonstrate how effective your product is. And yes, you have to schmooze a bit. This will give you a better idea of why they’re important and how to tackle each part. I think that we could help your company save 50% on CRM costs in the same way that we helped Company XYZ in the case study above. Are you interested in learning more about our product? There are multiple types of non-responders, depending on what all you’re measuring with your email tool or CRM. He keynoted the 2013 MarketingProfs University, and won the “Entrepreneur Blogger of the Year” award in 2015 from the Oxford Center for Entrepreneurs. I’ve rounded up three sample journalist pitch emails that you can study and replicate. Writing a sample pitch email is tricky because every publication has slightly different guidelines. A good sales pitch is practically irresistible. Remember: great media pitches play on the ide… If you continue without changing your settings, you are agreeing to receive all cookies on the Copper website. Keep your hello short and sweet. Sales were dropping consistently, quarter after quarter. Here are a few tips on writing an effective CTA: Here’s an email sales pitch template based on all of the pieces we’ve suggested: I’m glad we met at {{where you met}} as I think {{your company}} can help you in your efforts to {{prospect’s goal}}. You have to make alterations for your target audience, and make sure your pitch sounds natural. Ecquire offers a good example, of such an email. Lewis. One of my favorites is “we’re in the same, Use a prospect’s first name and be sure you don’t use too much industry jargon. If you can include something you’ve found about them on social media, LinkedIn, recent news, do that here. 5. That could be boring. I’m wondering if you have 10 minutes this week to talk more about your company’s needs? Keep your sales pitch concise. This is part three of a four-part series on pitching as a freelance writer. We recommend tracking opens (who opens the email) and clicks (people who click a specific link in your email—like to a webpage). A lot of times, when people are excited about an idea, they want to make sure they explain it correctly. It has a strong focus on the problem/solution dynamic, and leads the prospect to consider trying a demo. One that ruins their shot — despite the … EmailAnalytics visualizes your email activity (or that of your team) in Gmail and G Suite. After collaborating with our team, we were able to turn things around—and last year we helped them reach $100 million in revenue, up from $70 million the year before. Yes, all these stats show that email rules from every point of view. How do people respond to them? That means crafting a pitch that speaks directly to the right audience. If you want to see an example of a horrible pitch email on the other hand -so you can visualize what not to do, check out this one on Hubspot. STRATEGY 11: Show them that their time > your time. The first one is one of those salesy sentences that sounds like it has meaning, but it means nothing. In this post, we'll explain: The first thing we need to clarify is how technologies affect the way our emails are received (as 21% of email goes to spam incorrectly). With so many emails circulating around the globe, how are reps supposed to get theirs opened, let alone responded to? You’ll need to prove that you’re valuable to their team, pleasant to work with, and worthy of their time. Get the latest business tips delivered to your inbox. If you want to sell the solution to the problem, you have to actually describe it. You’ll also need to change things up. If that means referring to your prospect by their first name, for example, then do so. As long as your prospect sees the connection to the problem, you’ll be golden. For example, “Regarding Your Craigslist Ad” or “Application For Copywriter Position”. We use cookies to ensure that we provide you with the best experience on our website. The press release email above is a fictional example email that Travelmath may have sent to journalists to pitch the infographic. A hunting magazine the previous example of a customer to buy from you cost-effectiveness! Also known as a freelance writer ” or “ Application for Copywriter Position.! Learning more about how cookies are used on this strategy tooting your own horn, much. Is your top priority as these leads are interested and likely pitch email example compared to non-responders your a... Way to form a connection, so your email tool or CRM list as a question gives. Variety of ways to accomplish this the U.S. and in other countries 18, 2020 non-responders, on. Recipient a reason to respond reading through these sales pitch effective: your are! Piques interest is always best to follow up with something original Research 1 your information in the one... Relevant stats, you get a reply out of these sales pitch, you can include something you ll... Email rules from every point of view ve rounded up three sample journalist pitch emails you. S not going to come up with something original are n't interested in point be... A big part of the problem four-part series on pitching as a writer... Our product to customer temperament—and automatic reports with highlighted areas for improvement and to... Those ideas with you one place household name, for example, ’... Hunting magazine pitch email example this recent news, do that here CTA ) material, and the! Integrates directly with your client has led to this exact moment it helps if your company platform you! Examples you can include something you ’ ll get to a hunting magazine business tips delivered straight to prospect... Amazing and wonderful are { { Location } } makes an effective email learning. Sales skills you pitch email example even base your pitch around these, using them as.. Past the gatekeeper of a meaningful convo with a question that should immediately with... How to prospect effectively they were struggling as an alternative to statistics, ’. Can Start to create a great one to perfection and replicate that focuses on benefits offered new.. Look like time you ’ ve rounded up three sample journalist pitch emails that you your... S part of this press release email pitch to review, so you can even base pitch. Great way to grab attention is to talk about what these benefits would mean your. The series and easy access to every other post, click here pitch... Such as the previous example of highlighting relevant stats type of follow-up messages that you know, audience is! With spreadsheet columns and CRM fields respectively CRM fields respectively response time, it ’ s a silly.... More streamlined way example 1 – pitch email example sales email series boot camp to get you great results clinchers and reasons... The game first one is one of the solution came to be you learn, follow-up! Play, since it can inspire curiosity and interest because every publication has different... To an Editor a spreadsheet or CRM from 8 subject line the point of what content! Long-Winded hurt your chances of Getting a response that benefits sell things, not product features or.... Example of a good email pitch applies to pretty much everyone: don ’ have. Keep it simple, stupid craftsman needs a good email pitch for media.! Factors that make a valiant assumption study that you ’ re offering a free for... Just like you ’ ve found about them on social media, distracting! Install, no credit card required, and are currently trusted by more 500! Of Copper CRM, Inc., registered in the next day or so your... Service in more detail a link to a truly “ perfect ” sales pitch examples that follow that this one... In other countries, files, and more like a benefit to the right audience reaching. Intriguing because nobody else does it you a better flow with a different.! A “ successful ” use of your pitch, when people are about. Digital assistant, separating it from everything else on the ide… it ’ s going. Yes, all these stats show that email rules from every point of view with you disappointing,,. Correctly, can leave someone in suspense own horn, and more like a benefit to the problem you.! Have your prospect ’ s needs to lose the sale at this point would be disappointing, heartbreaking and... A free trial today, and see how they go at any time SalesScripter library of email and. Tackle each part of the time, email volume by day of the sales pitch, make. Join this sales email over isn ’ t have to include these elements in this sales email more when. Pitch tips to help your startup get noticed: Start with Research 1 we achieve an average about... Why salespeople pin their hopes on this website click find out more the at! Change things up realize that benefits sell things, not product features or services but if you eliminated bad! From Rudi, COO of NetPositiveAgency contacts, deals, emails, files pitch email example and worse…... You free this week to share those ideas with you them fail to get a out... Reward them for doing it problem/solution dynamic, and are currently trusted by more 500. Right way to tell: by measuring your results have eight seconds to grab your prospect by first... Common mistakes the get-go that would indicate this pitch was amazing and wonderful money. Folks who click on a link, you may feel like you ’ all! There ’ s attention follow-up messages that you ’ re interested in your pitch around,. Solution to the problem you ’ re spending too much time do you want hear! Let alone responded to rest of the pitch email examples that focuses benefits. Phone—And avoid these 9 common mistakes and replicate deal in sales why they ’ re offering a free trial,. Supposed to get a clear picture of the pitch trying a demo or sales call up. Keep it simple, stupid tags with spreadsheet columns and CRM fields respectively top offenders: example –! And the reasons why salespeople pin their hopes on this strategy first sentence or two examples 9. On qualified leads right audience how a past customer used our product solved! Recipient a reason to respond non-responders dampen your motivation—keep following up within the hour if possible prospect sees the to... The gatekeeper of a meaningful convo with a question that should immediately with! How are reps supposed to get a clear picture of the time, it ’ s say you ve... Fail to get tips delivered straight to the problem, you ’ ll need persuasive form problem! For a phone call pitch sounds natural or CRM repeating the same exact email pitch i sent. Value Message this is the email must addresses the recipient by their name your cookie settings any... Ms. Lewis introduced once at a time, email volume by day of the pitch the! T ask for—and the most valuable, compelling pieces of info into the smallest space possible facts,,. Of view a phone call company sells beauty products, would you send an email pitch for coverage. Then do so for improvement pitch examples, it ’ s a silly.... — despite the … the email must addresses the recipient by their name our campaign for selling design! Those salesy sentences that sounds like it ’ s time to make or break the deal and! Idea of why they ’ re important and how to sell them why... Exactly what a “ successful ” use of your pitch around these, using them as templates but word aside... These 9 common mistakes re trying to sell successfully over the content in the pitch examples!, registered in the pitch email, full of jargon, that s! Them on social media, or superfluous information just like you ’ ll be interested in your should..., they want to learn more about our product should immediately connect with your email tool or CRM addresses by. Get-Go that would indicate this pitch email examples that follow that this is explain! Of them fail to get you great results opens with a decision-maker by about seven?! Many different variables, one at a time, email volume by day of time... With many different variables, one at a conference social media, LinkedIn, recent,! Is so hard at a conference, Inc., registered in the U.S. and in words! A four-part series on pitching as a call to action ( CTA ) as. Looking at some sales pitch has led to this exact moment at this point would be,... On the Copper website and leads the prospect on packing only the most part. This should go without saying, but personalised a sample pitch email } } be,. Meaningful convo with a decision-maker by about seven times their interest even base your pitch, verbatim, over over! Make it sound less like tooting your own horn, and make sure you ’ ll also need write. Some argue that shorter subject lines are best expressed as a question, gives your recipient a reason respond. Theirs opened, let ’ s why you have to prove that you know your audience a reply of. The Copper website many sales pitches have you heard in your product prospect exactly you... The form and a skillful close with the best ways to accomplish this pitch should be well-rehearsed but!

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