They are the ones sending free product to Instagram influencers/small blogs. If you want even more tips for how to work with brands as a micro-influencer I have another post about that too. "A lot of brands prefer to work with nano- or micro-influencers because they're a lot more focussed and more targeted to their followers and audience," Leigh-Wood Oakes added. ... Brands want to work with influencers that share the same target audience, so partner with brands that do that. Influencers have been taxonomized: Brands will request macro-influencers (people with a few hundred thousand followers), micro influencers (somewhere between 2,000 and … This can only be a rough guide, however. Related: Micro-influencers Bring Mega ROI for Brands Influencer Marketing Examples from the Top Brands Let’s take a look at the best examples from brands that nailed their influencer marketing campaigns. This is often smaller brands that can’t pay influencers. In many cases, micro-influencers are happy to work with brands for free, or in exchange for samples of products/free trials of services. All you have to do is learn how to pitch to brands as a micro-influencer. Pitch companies that collaborate with small influencers. 4. It depends on the niche you work in, and the individual brands you approach. #1: Daniel Wellington When discussing successful influencer marketing examples seamlessly integrated with a social media marketing campaign, the list would be incomplete without Daniel Wellington . A brand looking to work with influencers for their campaigns can use an influencer marketing platform to find the most appropriate influencers and work with them at scale. Fashion boutiques prefer to work with high-profile influencers, for instance, while firms that sell bathroom fittings will be happier to work with a micro-influencer. From nano to micro to macro-influencers, influencer marketing platforms allow brands to quickly and easily identify and work with tens or even hundreds of influencers seamlessly. Micro-influencers, who tend to have 5,000 to 100,000 followers, continue to grow in popularity, with almost over three in four (78%) brands saying they want to work with micro-influencers … Often times, you can see influencers working with them who have less than 10K followers. However, one trend that you should keep up with in influencer marketing is the presence of micro-influencers . Brands will work with agencies who provide them interesting campaign ideas rather than just a list of influencers and expected reach which happens most of the time. To be clear, I’m not saying that all of these brands work will small creators all of the time. 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